It’s largely due to the development of XFIT LYCRA® fabric that jeans have taken on a new lease on life in recent times.

A completely new fabric construction from The LYCRA Company, XFIT LYCRA®fabric offers just the right amount of “give” in every direction, consistently providing exceptional comfort and fit, even after repeated wear and wash.

XFIT LYCRA® fabric technology is a patented denim cross-weave that delivers all the benefits of multi-direction stretch. It helps to give jeans lasting good looks thanks to improved shape memory, while looking and feeling like authentic denim.

*LYCRA®, T400®, dualFX, LYCRA HYFIT™, XFIT LYCRA® and TOUGHMAX™ are trademark of The LYCRA Company