LYCRA FITSENSE® DENIM TECHNOLOGY DELIVERS PERFECT-FITTING JEANS — SHAPED BY YOU

LYCRA FitSense® denim technology creates targeted performance zones in jeans, adding lift and shaping where you want it most, such as the tummy, waist, bum, and thighs. This targeted shaping technology gives designers more control and the ability to customize fit for the perfect pair of jeans — no extra panels or seams required.

So when you choose where to shape, support and lift, you’ll shape more confidence in making and wearing denim. And shape stronger partnership between us all.