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The LYCRA Company introduces LYCRA® ADAPTIV fiber

Allowing garments to adjust to each person’s needs, movements, lifestyle and body fluctuations for a better wearing experience. The LYCRA Company, a global leader in innovative solutions for stretch and performance technologies for the apparel industry, introduces a breakthrough technology, LYCRA® ADAPTIV fiber. This fiber allows garments to have a better fit for various lifestyles, movements and across a wider range of body shapes and sizes. The accompanying new brand identity—LYCRA® ADAPTIV—was created to communicate these new and beneficial motion attributes.

Made from a revolutionary polymer, this patent-pending, adaptive fiber has a unique chemistry that allows it to adjust to a wearer’s functional needs in a hybrid manner. This means that when the wearer is at rest; the polymer adapts its holding force to deliver the right fit, shape and control. And when the wearer is in motion; as the wearer’s needs change, the polymer then adapts its elastic modulus in a way that delivers what’s needed: improved comfort in motion, inclusive sizing and second skin effect.

“Consumers are seeking garments that offer greater versatility—from work to leisure to social, and also from season to season and year to year”, said Steve Stewart, Chief Brand and Innovation Officer at The LYCRA Company.

“They want garments that can adapt to their individual needs and lifestyle as well as ones that can adapt to their unique body type, even when their body size or shape may change or fluctuate. LYCRA® ADAPTIV fiber is the answer to satisfy all of these consumer needs.”

The LYCRA Company has conducted internal studies to assess wear performance by comparing fabrics and garments containing LYCRA® ADAPTIV fiber versus the same fabrics and garments containing only generic spandex. Results show several advantages in using LYCRA® ADAPTIV fiber including comfort-in-motion and second skin performance accompanied by shape retention and greater freedom of movement with a comfortable hold. Size inclusivity is also a key benefit in that LYCRA® ADAPTIV fiber promotes one-size-fits-more. The softer stretch within the wearing zone allows for a widened fit window that covers a broader range of body shapes within a given size. This makes the one-size-fits-more approach, and the potential reduction of SKUs, a practical possibility.

“Consumers have different body types, and this can impact garment fit and comfort,” said Fabrizio Maggi, Commercial Director South Asia and EMEA Distribution, The LYCRA Company. “By offering greater shape tolerance, LYCRA® ADAPTIV fiber has the potential to reduce apparel returns and manufacturing waste by enabling the undercutting of patterns.”

The LYCRA Company worked with DIP agency to develop a new LYCRA® sub-brand identity that communicates the “adaptive” nature of this new fiber. The global agency FCB was selected to develop the campaign “LYCRA® ADAPTIV fiber Adapts to your world.” The campaign leverages computer-generated graphics to promote the adaptive nature of this groundbreaking spandex (elastane) fiber innovation.

About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands:  LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

About iTextiles®

iTextiles® is the sales representative of The LYCRA Company in Pakistan. it is a multi-disciplinary textile solutions company that creates, manages, and innovates the entire value chain in performance textiles. Started in 2006 as a trading concern for fibers, the company has rapidly evolved to become a leading value chain manager in the region, supplying raw material to and representing some of the biggest international companies and their brands.

LYCRA® is a trademark of The LYCRA Company.