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Nature Coatings Appoints iTextiles as Exclusive Distributor in Pakistan: Expanding Reach of Sustainable Solutions

Nature Coatings, an award-winning biochemicals company transforming waste into bio-based, safe, and renewable solutions, has entered into a strategic partnership with iTextiles, multidisciplinary leader in textile solutions. This collaboration marks a significant milestone in promoting sustainability and innovation within the textile industry. Nature Coatings has gained recognition for its pioneering approach to creating green chemical products, and iTextiles stands at the forefront of the textile value chain, dedicated to performance textiles.

Under this distribution agreement, iTextiles will serve as the distributor for Nature Coatings’ flagship product, BioBlack TX, and other product lines within the specified territory, which includes Pakistan and the UAE. With stocked inventory in Karachi and Dubai, this partnership ensures efficient product availability and delivery to the nearby areas.

BioBlack TX is a 100% bio-based, non-toxic, and carbon-negative black pigment dispersion. Notably, it boasts superior lightfastness (8/8 rating) with a distinctive blue undertone. Incorporating BioBlack TX in denim manufacturing contributes to decarbonization efforts and positions brands and manufacturers proactively ahead of industry regulations. Furthermore, BioBlack TX distinguishes itself by containing undetectable Polycyclic Aromatic Hydrocarbons (PAHs) carcinogens and less, eliminating health risks and surpassing industry standards and
regulatory requirements.

Jane Palmer, CEO of Nature Coatings, expressed enthusiasm about the partnership, stating, “We are thrilled to join forces with iTextiles, an organization that shares our commitment to sustainability and innovation. This collaboration represents a significant step forward in our mission to make the textile industry more eco-friendly.”

Mujeeb Khan, CEO of iTextiles, echoed this sentiment, stating, “iTextiles is dedicated to pushing the boundaries of sustainability in textiles. Partnering with Nature Coatings allows us to provide our clients with cutting-edge, eco-conscious solutions that align with our vision for a greener future.”

In addition to enhancing product availability, this partnership establishes a commercial avenue for increased product sales. Both Nature Coatings and iTextiles anticipate a surge in demand for their environmentally responsible products as they work together to drive sustainability forward in the textile industry.