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Naia™ from Eastman is back at Première Vision Paris with a new brand image

Innovative and versatile Naia™ fibers make sustainable style accessible to brands and inclusive for everyone.

Attendees at this year’s Première Vision Paris witnessed debut of an updated Naia™ from Eastman that showcases a variety of possibilities for uncompromising, sustainable style for everyone.

“Sustainable style your way is the vision of Naia™ at its core, ” said Carolina Sister Cohn, Eastman global marketing leader for textiles. “Naia™ has a unique, sustainable approach that results in top- quality, innovative cellulosic acetate materials, including staple fibers and filament yarns. They aren’t just from nature but are for nature. And they are as sustainable as they are versatile and adaptable — to everyone everywhere in the world. ”

With a portfolio of fibers that doesn’t compromise on luxury, comfort or ease of care, Naia™ circular materials provide a sustainable solution for tops, dresses, T- shirts, sweaters, comfy pants and more.

Show attendees experienced, touch and feel how Naia™ fibers enhance more than 250 fashion fabrics in many applications — ready-to-wear, casual wear, knitwear and sweaters. The Eastman team will also be available to discuss the results of an in-depth study Eastman conducted in January 2023 about professional womenswear among consumers in Europe and the U. S. The research includes perspectives on various topics, including insights on the versatility that women expect from professional- wear pieces, opportunities to differentiate clothing performance, and the need for more sustainable materials.

With Naia™, Eastman strives to create a fashion future where sustainable textiles are the best and easiest option. Naia™ Renew offers an innovative solution to one of the most pressing fashion issues: developing large-scale circularity. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste materials, NaiaTM Renew creates the same top-quality fabrics as traditional NaiaTM fibers, but with a reduced carbon footprint of around 35% — and it’s available at scale.

All Naia™ products are produced in a safe and circular way, with solvents redirected back into the production process with a low tree-to-fiber carbon and water footprint. With full traceability from tree to fiber, the wood used to produce Naia™ products is responsibly sourced from sustainably managed pine and eucalyptus forests. NaiaTM is also TÜV AUSTRIA-certified as biodegradable and compostable.

Sustainable style your way

Naia™ stands out with the ideal eco- conscious ingredients for fashion and ready-to-wear brands all over the world. And because Naia™ fibers can be used alone or blended with other yarns, they offer almost unlimited possibilities for textural variety.

Naia™ filament yarns deliver excellent drape and silky-soft hand feel, are hypoallergenic, and ensure natural breathability and a cool sensation on the skin; other benefits include technical performance as in dimensional stability as well as easy stain removal and odor management.

Naia™ staple fibers deliver enduring softness in fabrics for longer-lasting comfort. They are smooth and guarantee reduced pilling and a fuzz-free look — the ideal solution to deliver supreme softness and ease of care to perfectly blended knitwear.

*Mass balance approach